Email Marketing Still Works—Here’s How to Do It Right

Patrick Chambers, IXI

Published on: 07/14/2025

Despite endless new platforms and algorithms, email marketing remains one of the most effective tools for nurturing leads, driving sales, and building customer loyalty. Why? Because it’s direct, personal, and completely under your control. But not all email marketing is created equal—and small businesses often struggle to find the right rhythm, content, and strategy.